Hermès brand profile in the United States 2024
How high is the brand awareness of Hermès in the United States?
When it comes to luxury fashion owners, brand awareness of Hermès is at 56% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Hermès in the United States?
In total, 17% of U.S. luxury fashion owners say they like Hermès. However, in actuality, among the 56% of U.S. respondents who know Hermès, 30% of people like the brand.
What is the usage share of Hermès in the United States?
All in all, 7% of luxury fashion owners in the United States own Hermès. That means, of the 56% who know the brand, 12% own them.
How loyal are the owners of Hermès?
Around 5% of luxury fashion owners in the United States say they are likely to purchase Hermès again. Set in relation to the 7% usage share of the brand, this means that 71% of their owners show loyalty to the brand.
What's the buzz around Hermès in the United States?
In March 2024, about 11% of U.S. luxury fashion owners had heard about Hermès in the media, on social media, or in advertising over the past three months. Of the 56% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around Hermès in the United States.
When it comes to luxury fashion owners, brand awareness of Hermès is at 56% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Hermès in the United States?
In total, 17% of U.S. luxury fashion owners say they like Hermès. However, in actuality, among the 56% of U.S. respondents who know Hermès, 30% of people like the brand.
What is the usage share of Hermès in the United States?
All in all, 7% of luxury fashion owners in the United States own Hermès. That means, of the 56% who know the brand, 12% own them.
How loyal are the owners of Hermès?
Around 5% of luxury fashion owners in the United States say they are likely to purchase Hermès again. Set in relation to the 7% usage share of the brand, this means that 71% of their owners show loyalty to the brand.
What's the buzz around Hermès in the United States?
In March 2024, about 11% of U.S. luxury fashion owners had heard about Hermès in the media, on social media, or in advertising over the past three months. Of the 56% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around Hermès in the United States.
