Balenciaga brand profile in the United States 2024
How high is the brand awareness of Balenciaga in the United States?
When it comes to luxury fashion owners, brand awareness of Balenciaga is at 60% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Balenciaga in the United States?
In total, 22% of U.S. luxury fashion owners say they like Balenciaga. However, in actuality, among the 60% of U.S. respondents who know Balenciaga, 37% of people like the brand.
What is the usage share of Balenciaga in the United States?
All in all, 13% of luxury fashion owners in the United States own Balenciaga. That means, of the 60% who know the brand, 22% own them.
How loyal are the owners of Balenciaga?
Around 9% of luxury fashion owners in the United States say they are likely to purchase Balenciaga again. Set in relation to the 13% usage share of the brand, this means that 69% of their owners show loyalty to the brand.
What's the buzz around Balenciaga in the United States?
In March 2024, about 22% of U.S. luxury fashion owners had heard about Balenciaga in the media, on social media, or in advertising over the past three months. Of the 60% who know the brand, that's 37%, meaning at the time of the survey there's some buzz around Balenciaga in the United States.
When it comes to luxury fashion owners, brand awareness of Balenciaga is at 60% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Balenciaga in the United States?
In total, 22% of U.S. luxury fashion owners say they like Balenciaga. However, in actuality, among the 60% of U.S. respondents who know Balenciaga, 37% of people like the brand.
What is the usage share of Balenciaga in the United States?
All in all, 13% of luxury fashion owners in the United States own Balenciaga. That means, of the 60% who know the brand, 22% own them.
How loyal are the owners of Balenciaga?
Around 9% of luxury fashion owners in the United States say they are likely to purchase Balenciaga again. Set in relation to the 13% usage share of the brand, this means that 69% of their owners show loyalty to the brand.
What's the buzz around Balenciaga in the United States?
In March 2024, about 22% of U.S. luxury fashion owners had heard about Balenciaga in the media, on social media, or in advertising over the past three months. Of the 60% who know the brand, that's 37%, meaning at the time of the survey there's some buzz around Balenciaga in the United States.
