Off-White brand profile in the United States 2022
How high is the brand awareness of Off-White in the United States?
When it comes to luxury fashion users, brand awareness of Off-White is at 47% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Off-White in the United States?
In total, 16% of U.S. luxury fashion users say they like Off-White. However, in actuality, among the 47% of U.S. respondents who know Off-White, 34% of people like the brand.
What is the usage share of Off-White in the United States?
All in all, 10% of luxury fashion users in the United States use Off-White. That means, of the 47% who know the brand, 21% use them.
How loyal are the owners of Off-White?
Around 6% of luxury fashion users in the United States say they are likely to use Off-White again. Set in relation to the 10% usage share of the brand, this means that 60% of their owners show loyalty to the brand.
What's the buzz around Off-White in the United States?
In September 2022, about 10% of U.S. luxury fashion users had heard about Off-White in the media, on social media, or in advertising over the past three months. Of the 47% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around Off-White in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to luxury fashion users, brand awareness of Off-White is at 47% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Off-White in the United States?
In total, 16% of U.S. luxury fashion users say they like Off-White. However, in actuality, among the 47% of U.S. respondents who know Off-White, 34% of people like the brand.
What is the usage share of Off-White in the United States?
All in all, 10% of luxury fashion users in the United States use Off-White. That means, of the 47% who know the brand, 21% use them.
How loyal are the owners of Off-White?
Around 6% of luxury fashion users in the United States say they are likely to use Off-White again. Set in relation to the 10% usage share of the brand, this means that 60% of their owners show loyalty to the brand.
What's the buzz around Off-White in the United States?
In September 2022, about 10% of U.S. luxury fashion users had heard about Off-White in the media, on social media, or in advertising over the past three months. Of the 47% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around Off-White in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
