Harry Winston brand profile U.S. 2024

How high is the brand awareness of Harry Winston in the United States?
When it comes to jewelry owners, brand awareness of Harry Winston is at 42% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Harry Winston in the United States?
In total, 12% of U.S. jewelry owners say they like Harry Winston. However, in actuality, among the 42% of U.S. respondents who know Harry Winston, 29% of people like the brand.

What is the usage share of Harry Winston in the United States?
All in all, 5% of jewelry owners in the United States own Harry Winston. That means, of the 42% who know the brand, 12% own them.

How loyal are the owners of Harry Winston?
Around 3% of jewelry owners in the United States say they are likely to purchase Harry Winston again. Set in relation to the 5% usage share of the brand, this means that 60% of their owners show loyalty to the brand.

What's the buzz around Harry Winston in the United States?
In March 2024, about 6% of U.S. jewelry owners had heard about Harry Winston in the media, on social media, or in advertising over the past three months. Of the 42% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Harry Winston in the United States.

Harry Winston brand awareness, usage, popularity, loyalty, and buzz among jewelry owners in the United States in 2024

Characteristic	Share of respondents
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Number of respondents

888 respondents

Age group

18-64 years

Special properties

respondents who own jewelry

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: "Do you know this brand, even if only by name?"

Brand popularity: "When it comes to jewelry, which of the following brands do you like?"

Brand usage: "When it comes to jewelry, which of the following brands do you own currently?"

Brand loyalty: "When it comes to jewelry, which of the following brands are you likely to purchase again in the future?"

Brand buzz: "Which of the following brands have you noticed in the media, on social media, or in advertising in the past 3 months?"

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