Fendi brand profile in the United States 2024
How high is the brand awareness of Fendi in the United States?
When it comes to luxury fashion owners, brand awareness of Fendi is at 68% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Fendi in the United States?
In total, 23% of U.S. luxury fashion owners say they like Fendi. However, in actuality, among the 68% of U.S. respondents who know Fendi, 34% of people like the brand.
What is the usage share of Fendi in the United States?
All in all, 13% of luxury fashion owners in the United States own Fendi. That means, of the 68% who know the brand, 19% own them.
How loyal are the owners of Fendi?
Around 10% of luxury fashion owners in the United States say they are likely to purchase Fendi again. Set in relation to the 13% usage share of the brand, this means that 77% of their owners show loyalty to the brand.
What's the buzz around Fendi in the United States?
In March 2024, about 15% of U.S. luxury fashion owners had heard about Fendi in the media, on social media, or in advertising over the past three months. Of the 68% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around Fendi in the United States.
When it comes to luxury fashion owners, brand awareness of Fendi is at 68% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Fendi in the United States?
In total, 23% of U.S. luxury fashion owners say they like Fendi. However, in actuality, among the 68% of U.S. respondents who know Fendi, 34% of people like the brand.
What is the usage share of Fendi in the United States?
All in all, 13% of luxury fashion owners in the United States own Fendi. That means, of the 68% who know the brand, 19% own them.
How loyal are the owners of Fendi?
Around 10% of luxury fashion owners in the United States say they are likely to purchase Fendi again. Set in relation to the 13% usage share of the brand, this means that 77% of their owners show loyalty to the brand.
What's the buzz around Fendi in the United States?
In March 2024, about 15% of U.S. luxury fashion owners had heard about Fendi in the media, on social media, or in advertising over the past three months. Of the 68% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around Fendi in the United States.
