Prada brand profile in the United States 2024
How high is the brand awareness of Prada in the United States?
When it comes to luxury fashion owners, brand awareness of Prada is at 85% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Prada in the United States?
In total, 37% of U.S. luxury fashion owners say they like Prada. However, in actuality, among the 85% of U.S. respondents who know Prada, 44% of people like the brand.
What is the usage share of Prada in the United States?
All in all, 20% of luxury fashion owners in the United States own Prada. That means, of the 85% who know the brand, 24% own them.
How loyal are the owners of Prada?
Around 15% of luxury fashion owners in the United States say they are likely to purchase Prada again. Set in relation to the 20% usage share of the brand, this means that 75% of their owners show loyalty to the brand.
What's the buzz around Prada in the United States?
In March 2024, about 19% of U.S. luxury fashion owners had heard about Prada in the media, on social media, or in advertising over the past three months. Of the 85% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around Prada in the United States.
When it comes to luxury fashion owners, brand awareness of Prada is at 85% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Prada in the United States?
In total, 37% of U.S. luxury fashion owners say they like Prada. However, in actuality, among the 85% of U.S. respondents who know Prada, 44% of people like the brand.
What is the usage share of Prada in the United States?
All in all, 20% of luxury fashion owners in the United States own Prada. That means, of the 85% who know the brand, 24% own them.
How loyal are the owners of Prada?
Around 15% of luxury fashion owners in the United States say they are likely to purchase Prada again. Set in relation to the 20% usage share of the brand, this means that 75% of their owners show loyalty to the brand.
What's the buzz around Prada in the United States?
In March 2024, about 19% of U.S. luxury fashion owners had heard about Prada in the media, on social media, or in advertising over the past three months. Of the 85% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around Prada in the United States.
