Dior brand profile in the United States 2024
How high is the brand awareness of Dior in the United States?
When it comes to luxury fashion owners, brand awareness of Dior is at 91% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Dior in the United States?
In total, 45% of U.S. luxury fashion owners say they like Dior. However, in actuality, among the 91% of U.S. respondents who know Dior, 49% of people like the brand.
What is the usage share of Dior in the United States?
All in all, 30% of luxury fashion owners in the United States own Dior. That means, of the 91% who know the brand, 33% own them.
How loyal are the owners of Dior?
Around 22% of luxury fashion owners in the United States say they are likely to purchase Dior again. Set in relation to the 30% usage share of the brand, this means that 73% of their owners show loyalty to the brand.
What's the buzz around Dior in the United States?
In March 2024, about 36% of U.S. luxury fashion owners had heard about Dior in the media, on social media, or in advertising over the past three months. Of the 91% who know the brand, that's 40%, meaning at the time of the survey there's some buzz around Dior in the United States.
When it comes to luxury fashion owners, brand awareness of Dior is at 91% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Dior in the United States?
In total, 45% of U.S. luxury fashion owners say they like Dior. However, in actuality, among the 91% of U.S. respondents who know Dior, 49% of people like the brand.
What is the usage share of Dior in the United States?
All in all, 30% of luxury fashion owners in the United States own Dior. That means, of the 91% who know the brand, 33% own them.
How loyal are the owners of Dior?
Around 22% of luxury fashion owners in the United States say they are likely to purchase Dior again. Set in relation to the 30% usage share of the brand, this means that 73% of their owners show loyalty to the brand.
What's the buzz around Dior in the United States?
In March 2024, about 36% of U.S. luxury fashion owners had heard about Dior in the media, on social media, or in advertising over the past three months. Of the 91% who know the brand, that's 40%, meaning at the time of the survey there's some buzz around Dior in the United States.
