Online vs. offline product research by category in Switzerland 2022

Published by
Alexander Kunst,
Mar 16, 2023
When asked about "Online vs. offline product research by category", most Swiss respondents pick "Consumer electronics (e.g. TV, smartphones)" as an answer. 43 percent did so in our online survey in 2022.
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Online vs. offline product research by category in Switzerland in 2022

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Number of respondents

2,027 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "For which of these products do you mostly look for information online rather than offline?"

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Statistics on " E-commerce in Switzerland "

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Overview

6

Key market figures

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Top online shops

7

Online shoppers and shopping behavior

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Payment options and returns

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