Strengths of primary bank in Switzerland 2023

When asked about "Strengths of primary bank", most Swiss respondents pick "Security" as an answer. 35 percent did so in our online survey in 2023.
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Strengths of primary bank in Switzerland as of December 2023

Characteristic	Share of respondents
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Number of respondents

1,910 respondents

Age group

18-64 years

Special properties

respondents who have a bank account (Health, Finance, Insurance)

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of the following services is your primarily used bank especially good at?"

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