Most popular categories for online purchases in Switzerland 2024
reports about consumers of online shops worldwide. These reports offer the readers a comprehensive overview of customers of eCommerce brands: who they are; what they like; what they think; and how to reach them.
The variety of products that can be purchased online is continuously growing. Among Swiss consumers the two most popular categories for online purchases are Clothing and Shoes. 55 percent and 43 percent of consumers respectively chose these answers in our representative online survey. The survey was conducted online among 1,020 respondents in Switzerland, in 2024. Looking to gain valuable insights about customers of online shops across the globe? Check out our