Drivers of digital video or audio content purchases in India 2024

When asked about "Drivers of digital video or audio content purchases", most Indian respondents pick "High image and/or sound quality" as an answer. 43 percent did so in our online survey in 2024. Find this and more survey data on drivers of digital video purchases in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Drivers of digital video or audio content purchases in India as of September 2024

Characteristic	Share of respondents
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Number of respondents

2,846 respondents

Age group

18-54 years

Special properties

respondents who pay for digital video content, a TV subscription, digital music content, or podcasts

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Why do you pay for digital video content, a TV subscription (cable / satellite), digital music content, or podcasts?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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