Most used media services in India 2024

97 percent of Indian respondents answer our survey on "Most used media services" with "Digital video content (download / streaming)". The survey was conducted in 2024, among 4,028 consumers. Find this and more survey data on most used media services in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Most used media services in India as of September 2024

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Number of respondents

4,028 respondents

Age group

18-54 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of the following media services have you used in the past 12 months?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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