Purchase criteria for food in India 2024

"Fresh" and "High quality" are the top two answers among Indian consumers in our survey on the subject of "Purchase criteria for food".
The survey was conducted online among 4,027 respondents in India, in 2024.

Purchase criteria for food in India as of December 2024

Characteristic	Share of respondents
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Number of respondents

4,027 respondents

Age group

18-54 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Out of the following, which are the most important aspects when choosing your food?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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