Purchase criteria for personal care in India 2024

When asked about "Purchase criteria for personal care", most Indian respondents pick "Quality" as an answer. 70 percent did so in our online survey in 2024. Find this and more survey data on purchase criteria for personal care in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Purchase criteria for personal care in India as of September 2024

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Number of respondents

4,032 respondents

Age group

18-54 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Based on which criteria do you usually select your body care and cosmetics products?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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