We asked Chinese consumers about "Digital video purchases by brand" and found that "IQiyi" takes the top spot, while "Max (HBO Max)" is at the other end of the ranking.
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Digital video purchases by brand in China as of September 2024
respondents who spent money on digital video content
Supplementary notes
Multiple answers were possible.
During the survey, the question was phrased as follows: "Which of these video-on-demand providers have you used in the past 12 months as a paying customer?"
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Statista. (October 22, 2024). Digital video purchases by brand in China as of September 2024 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/forecasts/1348298/digital-video-purchases-by-brand-in-china
Statista. "Digital video purchases by brand in China as of September 2024." Chart. October 22, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/forecasts/1348298/digital-video-purchases-by-brand-in-china
Statista. (2024). Digital video purchases by brand in China as of September 2024. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/forecasts/1348298/digital-video-purchases-by-brand-in-china
Statista. "Digital Video Purchases by Brand in China as of September 2024." Statista, Statista Inc., 22 Oct 2024, https://www.statista.com/forecasts/1348298/digital-video-purchases-by-brand-in-china
Statista, Digital video purchases by brand in China as of September 2024 Statista, https://www.statista.com/forecasts/1348298/digital-video-purchases-by-brand-in-china (last visited December 23, 2024)
Digital video purchases by brand in China as of September 2024 [Graph], Statista, October 22, 2024. [Online]. Available: https://www.statista.com/forecasts/1348298/digital-video-purchases-by-brand-in-china