Digital video purchases by brand in China 2024

Published by
Umair Bashir,
Jan 30, 2025
We asked Chinese consumers about "Digital video purchases by brand" and found that "IQiyi" takes the top spot, while "Max (HBO Max)" is at the other end of the ranking.
These results are based on a representative online survey conducted in 2024 among 2,751 consumers in China. Looking to gain valuable insights about consumers of various digital video platforms worldwide? Check out our reports about video-on-demand platforms worldwide. These reports offer the readers a comprehensive overview of users of digital video services: who they are; what they like; what they think; and how to reach them.

Digital video purchases by brand in China as of December 2024

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Showing entries 1 to 13 (15 entries in total)
Statistic: Digital video purchases by brand in China as of December 2024

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Number of respondents

2,751 respondents

Age group

18-64 years

Special properties

respondents who spent money on digital video content

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these video-on-demand providers have you used in the past 12 months as a paying customer?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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Overview

5

Segments

4

Market leaders

6

Selected platforms

7

Popular content

3

Consumption

4

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