Digital video purchases by brand in China 2024

We asked Chinese consumers about "Digital video purchases by brand" and found that "IQiyi" takes the top spot, while "Max (HBO Max)" is at the other end of the ranking. Find this and more survey data on digital video purchases by brand in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Digital video purchases by brand in China as of September 2024

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Number of respondents

2,833 respondents

Age group

18-64 years

Special properties

respondents who spent money on digital video content

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these video-on-demand providers have you used in the past 12 months as a paying customer?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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