Most used video live streaming sites by brand in China 2023

We asked Chinese consumers about most used video live streaming sites by brand and found that bilibili takes the top spot, while Trovo Live is at the other end of the ranking.
These results are based on a representative online survey conducted in 2023 among 3,445 consumers in China.

Most used video live streaming sites by brand in China in 2023

Characteristic	Share of respondents
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Number of respondents

3,445 respondents

Age group

18-64 years

Special properties

respondents who watch video livestreams

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which websites or apps have you used in the past 12 months to watch video livestreams?"

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