eMagazine / online magazine website purchases by brand in China 2023

We asked Chinese consumers about "eMagazine / online magazine website purchases by brand" and found that "Mall.cnki.net" takes the top spot, while "Vivame.net.cn" is at the other end of the ranking.
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eMagazine / online magazine website purchases by brand in China as of December 2023

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Number of respondents

1,328 respondents

Age group

18-64 years

Special properties

respondents who spent money on eMagazines / online magazines (Media & digital media, Video games)

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these online magazine websites (e.g., fashion, sports, entertainment) have you spent money on in the past 12 months?"

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