Drivers of digital audio purchases in China 2023

When asked about "Drivers of digital audio purchases", most Chinese respondents pick "High sound quality" as an answer. 54 percent did so in our online survey in 2023.
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Drivers of digital audio purchases in China as of December 2023

Characteristic	Share of respondents
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Number of respondents

2,857 respondents

Age group

18-64 years

Special properties

respondents who spent money on digital audio content (music or podcasts) (Media & digital media, Video games)

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "What are the main reasons why you pay for digital music content or podcasts?"

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