Digital audio purchases by brand in China 2024

We asked Chinese consumers about "Digital audio purchases by brand" and found that "KuGou" takes the top spot, while "YinYueTai" is at the other end of the ranking. Find this and more survey data on digital audio purchases by brand in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Digital audio purchases by brand in China as of September 2024

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Number of respondents

2,697 respondents

Age group

18-64 years

Special properties

respondents who spent money on digital audio content (music or podcasts)

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these providers have you bought music downloads or streaming services from in the past 12 months?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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