Willingness to change smartphone brand in China 2024

20 percent of Chinese respondents answer our survey on "Willingness to change smartphone brand" with "Very likely". The survey was conducted in 2024, among 3,900 consumers.
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Willingness to change smartphone brand in China as of March 2024

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Number of respondents

3,900 respondents

Age group

18-64 years

Special properties

respondents who use a smartphone

Supplementary notes

During the survey, the question was phrased as follows: "How likely are you going to change your (primarily used) smartphone brand on the next possible occasion?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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