Most talked about products/topics online in Sweden 2024

When asked about "Most talked about products/topics online", most Swedish respondents pick "Food and drinks" as an answer. 38 percent did so in our online survey in 2024. Find this and more survey data on most talked about products/topics online in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Most talked about products/topics online in Sweden as of September 2024

Characteristic	Share of respondents
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Number of respondents

2,031 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "On which of these topics have you expressed your opinion on the internet in the past 4 weeks (e.g., by "liking" an article on social media)?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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