Most talked about products/topics online in Sweden 2024

Published by
Umair Bashir,
Jan 31, 2025
When asked about "Most talked about products/topics online", most Swedish respondents pick "Food and drinks" as an answer. 38 percent did so in our online survey in 2024.

Most talked about products/topics online in Sweden as of December 2024

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Number of respondents

2,026 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "On which of these topics have you expressed your opinion on the internet in the past 4 weeks (e.g., by "liking" an article on social media)?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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