Forecast of the confectionery market revenue in China 2017-2027, by segment
Confectionery consumption in China
Compared to their western peers, the Chinese crave fewer sweets. In 2022, the Chinese were estimated to consume an average of four kilograms of confectionery per capita, significantly less than the global average. Nevertheless, China’s confectionery market has grown rapidly, resulting from urbanization, increased wealth, and the thriving processed food industry.
Chocolate market in China
Chocolate has been considered a rare and premium confectionery in China for decades. It was not until the 1990s that most Chinese had the opportunity to taste cocoa-based sweets. Compared to many mature markets, the chocolate market in China is still in a growing phase. As of 2022, China’s per capita chocolate consumption was only 0.2 kilograms, while the average Swiss person consumed 11.6 kilograms of chocolate.