Advertising market revenue by segment in Israel 2022

Traditional Advertising refers to above-the-line media that delivers commercial messages to broad audiences. This includes mass media such as TV, radio, newspapers, magazines, and various out-of-home (OOH) formats.

Digital Advertising uses the internet to deliver marketing messages in various formats to internet users. This includes advertisements in the results pages of search engines (search advertising); advertisement banners, e.g., so-called skyscrapers (banner advertising); advertisements within video players (video advertising); paid digital classifieds (classifieds); and digital audio advertising through pre- and in-Stream Audio Ads that appear in music and podcast streaming services.

Social Media Advertising includes all ad revenue generated by social networks or business networks such as Facebook, Twitter, and/or LinkedIn. Ads in social networks can appear as sponsored posts within organic content or alongside the newsfeed.

Influencer Advertising comprises all advertising fees paid directly to influencers for posting or streaming sponsored content (e.g., posts, videos, and/or stories) on social media in order to promote products or services to their followers.

Detailed definitions can be found in the individual market segments.