Hungary: physical books market users forecast 2029

The number of readers in the 'Physical Books' segment of the media market in Hungary was forecast to continuously decrease between 2024 and 2029 by in total 0.3 million users (-18.87 percent). After the tenth consecutive decreasing year, the number of readers is estimated to reach 1.26 million users and therefore a new minimum in 2029.

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Forecast of the physical books market users in Hungary from 2019 to 2029 (in millions)

Characteristic	Number of users in millions
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

Physical books refer to printed literary materials, including novels, textbooks, and non-fiction works, which are distributed and sold in physical formats such as hardcover or paperback. These books are tangible, offering readers a traditional reading experience with pages to turn and physical covers to hold.

Additional Information:

The market comprises revenues, readers, average revenue per user, and penetration rates. Revenues are generated through purchases. Key players in the market are companies, such as Penguin Random House, HarperCollins Publishers, and Hachette Livre.

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