Revenue of the personal care e-commerce industry worldwide 2019-2029
The global revenue in the 'Personal Care' segment of the beauty & personal care E-commerce market was forecast to continuously increase between 2024 and 2029 by in total 59.4 billion U.S. dollars (+46.67 percent). After the seventh consecutive increasing year, the indicator is estimated to reach 186.65 billion U.S. dollars and therefore a new peak in 2029.
World leaders in the personal care market
In 2023, personal care e-commerce revenue reached approximately 115 billion U.S. dollars globally. That year, the United States and China were the leading countries in the category, contributing 30.58 and 15.67 billion U.S. dollars respectively to the personal care e-commerce market. That being said, in 2022, four of the top five personal care e-commerce marketplaces in the world were from China, with the fifth being Amazon.
Amazon: personal care landscape
The best-selling categories in the personal care sector on Amazon were skincare and tools, accounting for 36 percent and 20 percent respectively of the 25 most sold personal care products on the site in 2024. The best-selling beauty and personal care brands on the online marketplace were CeraVe, Neutrogena, and COSRX.