Global e-commerce beauty care market penetration rate 2017-2027, by segment

Published by
L. Yltävä,
Jun 25, 2024
Over the last two observations, the penetration rate is forecast to significantly increase in all segments. The trend observed from 2017 to 2027 remains consistent throughout the entire forecast period. There is a continuous increase in the indicator across all segments. Notably, the Cosmetics segment achieves the highest value of 15.43 percent at 2027.

The Statista Market Insights cover a broad range of additional markets.

Penetration rate of the e-commerce beauty care market worldwide from 2017 to 2027, by segment

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Supplementary notes

Data provided by Statista Market Insights are estimates.

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