Europe: VR advertising ad spending 2019-2029

The ad spending in the 'VR Advertising' segment of the AR & VR market in Europe was forecast to continuously increase between 2024 and 2029 by in total 2.6 million euro (+6.66 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 41.58 million euro and therefore a new peak in 2029. Notably, the ad spending of the 'VR Advertising' segment of the AR & VR market was continuously increasing over the past years.

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Revenue of the VR advertising industry in Europe 2019-2029 (in million euros)

Characteristic	Revenue in million euros
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Supplementary notes

Data provided by Statista Market Insights are estimates.

The VR Advertising market includes revenues generated from video games and VR videos that can be accessed via any platform. These revenues can come from in-game advertising, i.e., the ads are placed in the virtual environment or integrated into VR videos or apps. All revenue data solely refers to B2C transactions.

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