NIVEA MEN brand profile in the United States 2022
How high is the brand awareness of NIVEA MEN in the United States?
When it comes to male cosmetics users, brand awareness of NIVEA MEN is at 78% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is NIVEA MEN in the United States?
In total, 30% of U.S. male cosmetics users say they like NIVEA MEN. However, in actuality, among the 78% of U.S. respondents who know NIVEA MEN, 38% of people like the brand.
What is the usage share of NIVEA MEN in the United States?
All in all, 23% of male cosmetics users in the United States use NIVEA MEN. That means, of the 78% who know the brand, 29% use them.
How loyal are the users of NIVEA MEN?
Around 19% of male cosmetics users in the United States say they are likely to use NIVEA MEN again. Set in relation to the 23% usage share of the brand, this means that 83% of their users show loyalty to the brand.
What's the buzz around NIVEA MEN in the United States?
In September 2022, about 21% of U.S. male cosmetics users had heard about NIVEA MEN in the media, on social media, or in advertising over the past three months. Of the 78% who know the brand, that's 27%, meaning at the time of the survey there's some buzz around NIVEA MEN in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to male cosmetics users, brand awareness of NIVEA MEN is at 78% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is NIVEA MEN in the United States?
In total, 30% of U.S. male cosmetics users say they like NIVEA MEN. However, in actuality, among the 78% of U.S. respondents who know NIVEA MEN, 38% of people like the brand.
What is the usage share of NIVEA MEN in the United States?
All in all, 23% of male cosmetics users in the United States use NIVEA MEN. That means, of the 78% who know the brand, 29% use them.
How loyal are the users of NIVEA MEN?
Around 19% of male cosmetics users in the United States say they are likely to use NIVEA MEN again. Set in relation to the 23% usage share of the brand, this means that 83% of their users show loyalty to the brand.
What's the buzz around NIVEA MEN in the United States?
In September 2022, about 21% of U.S. male cosmetics users had heard about NIVEA MEN in the media, on social media, or in advertising over the past three months. Of the 78% who know the brand, that's 27%, meaning at the time of the survey there's some buzz around NIVEA MEN in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
