Softsoap brand profile in the United States 2022
How high is the brand awareness of Softsoap in the United States?
When it comes to male cosmetics users, brand awareness of Softsoap is at 77% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Softsoap in the United States?
In total, 21% of U.S. male cosmetics users say they like Softsoap. However, in actuality, among the 77% of U.S. respondents who know Softsoap, 27% of people like the brand.
What is the usage share of Softsoap in the United States?
All in all, 18% of male cosmetics users in the United States use Softsoap. That means, of the 77% who know the brand, 23% use them.
How loyal are the users of Softsoap?
Around 14% of male cosmetics users in the United States say they are likely to use Softsoap again. Set in relation to the 18% usage share of the brand, this means that 78% of their users show loyalty to the brand.
What's the buzz around Softsoap in the United States?
In September 2022, about 14% of U.S. male cosmetics users had heard about Softsoap in the media, on social media, or in advertising over the past three months. Of the 77% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around Softsoap in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to male cosmetics users, brand awareness of Softsoap is at 77% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Softsoap in the United States?
In total, 21% of U.S. male cosmetics users say they like Softsoap. However, in actuality, among the 77% of U.S. respondents who know Softsoap, 27% of people like the brand.
What is the usage share of Softsoap in the United States?
All in all, 18% of male cosmetics users in the United States use Softsoap. That means, of the 77% who know the brand, 23% use them.
How loyal are the users of Softsoap?
Around 14% of male cosmetics users in the United States say they are likely to use Softsoap again. Set in relation to the 18% usage share of the brand, this means that 78% of their users show loyalty to the brand.
What's the buzz around Softsoap in the United States?
In September 2022, about 14% of U.S. male cosmetics users had heard about Softsoap in the media, on social media, or in advertising over the past three months. Of the 77% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around Softsoap in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
