Vaseline brand profile in the United States 2022
How high is the brand awareness of Vaseline in the United States?
When it comes to male cosmetics users, brand awareness of Vaseline is at 90% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Vaseline in the United States?
In total, 30% of U.S. male cosmetics users say they like Vaseline. However, in actuality, among the 90% of U.S. respondents who know Vaseline, 33% of people like the brand.
What is the usage share of Vaseline in the United States?
All in all, 30% of male cosmetics users in the United States use Vaseline. That means, of the 90% who know the brand, 33% use them.
How loyal are the users of Vaseline?
Around 27% of male cosmetics users in the United States say they are likely to use Vaseline again. Set in relation to the 30% usage share of the brand, this means that 90% of their users show loyalty to the brand.
What's the buzz around Vaseline in the United States?
In September 2022, about 19% of U.S. male cosmetics users had heard about Vaseline in the media, on social media, or in advertising over the past three months. Of the 90% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around Vaseline in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to male cosmetics users, brand awareness of Vaseline is at 90% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Vaseline in the United States?
In total, 30% of U.S. male cosmetics users say they like Vaseline. However, in actuality, among the 90% of U.S. respondents who know Vaseline, 33% of people like the brand.
What is the usage share of Vaseline in the United States?
All in all, 30% of male cosmetics users in the United States use Vaseline. That means, of the 90% who know the brand, 33% use them.
How loyal are the users of Vaseline?
Around 27% of male cosmetics users in the United States say they are likely to use Vaseline again. Set in relation to the 30% usage share of the brand, this means that 90% of their users show loyalty to the brand.
What's the buzz around Vaseline in the United States?
In September 2022, about 19% of U.S. male cosmetics users had heard about Vaseline in the media, on social media, or in advertising over the past three months. Of the 90% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around Vaseline in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
