Gold Bond brand profile in the United States 2022
When it comes to male cosmetics users, brand awareness of Gold Bond is at 72% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Gold Bond in the United States?
In total, 25% of U.S. male cosmetics users say they like Gold Bond. However, in actuality, among the 72% of U.S. respondents who know Gold Bond, 35% of people like the brand.
What is the usage share of Gold Bond in the United States?
All in all, 21% of male cosmetics users in the United States use Gold Bond. That means, of the 72% who know the brand, 29% use them.
How loyal are the users of Gold Bond?
Around 16% of male cosmetics users in the United States say they are likely to use Gold Bond again. Set in relation to the 21% usage share of the brand, this means that 76% of their users show loyalty to the brand.
What's the buzz around Gold Bond in the United States?
In September 2022, about 20% of U.S. male cosmetics users had heard about Gold Bond in the media, on social media, or in advertising over the past three months. Of the 72% who know the brand, that's 28%, meaning at the time of the survey there's some buzz around Gold Bond in the United States.
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