Kiehl’s brand profile in the United States 2022
How high is the brand awareness of Kiehl’s in the United States?
When it comes to male cosmetics users, brand awareness of Kiehl’s is at 42% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Kiehl’s in the United States?
In total, 10% of U.S. male cosmetics users say they like Kiehl’s. However, in actuality, among the 42% of U.S. respondents who know Kiehl’s, 24% of people like the brand.
What is the usage share of Kiehl’s in the United States?
All in all, 9% of male cosmetics users in the United States use Kiehl’s. That means, of the 42% who know the brand, 21% use them.
How loyal are the users of Kiehl’s?
Around 7% of male cosmetics users in the United States say they are likely to use Kiehl’s again. Set in relation to the 9% usage share of the brand, this means that 78% of their users show loyalty to the brand.
What's the buzz around Kiehl’s in the United States?
In September 2022, about 9% of U.S. male cosmetics users had heard about Kiehl’s in the media, on social media, or in advertising over the past three months. Of the 42% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around Kiehl’s in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to male cosmetics users, brand awareness of Kiehl’s is at 42% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Kiehl’s in the United States?
In total, 10% of U.S. male cosmetics users say they like Kiehl’s. However, in actuality, among the 42% of U.S. respondents who know Kiehl’s, 24% of people like the brand.
What is the usage share of Kiehl’s in the United States?
All in all, 9% of male cosmetics users in the United States use Kiehl’s. That means, of the 42% who know the brand, 21% use them.
How loyal are the users of Kiehl’s?
Around 7% of male cosmetics users in the United States say they are likely to use Kiehl’s again. Set in relation to the 9% usage share of the brand, this means that 78% of their users show loyalty to the brand.
What's the buzz around Kiehl’s in the United States?
In September 2022, about 9% of U.S. male cosmetics users had heard about Kiehl’s in the media, on social media, or in advertising over the past three months. Of the 42% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around Kiehl’s in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
