Lumin brand profile in the United States 2022
When it comes to male cosmetics users, brand awareness of Lumin is at 41% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Lumin in the United States?
In total, 5% of U.S. male cosmetics users say they like Lumin. However, in actuality, among the 41% of U.S. respondents who know Lumin, 12% of people like the brand.
What is the usage share of Lumin in the United States?
All in all, 5% of male cosmetics users in the United States use Lumin. That means, of the 41% who know the brand, 12% use them.
How loyal are the users of Lumin?
Around 3% of male cosmetics users in the United States say they are likely to use Lumin again. Set in relation to the 5% usage share of the brand, this means that 60% of their users show loyalty to the brand.
What's the buzz around Lumin in the United States?
In September 2022, about 5% of U.S. male cosmetics users had heard about Lumin in the media, on social media, or in advertising over the past three months. Of the 41% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Lumin in the United States.
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