Bath & Body Works brand profile in the United States 2022
How high is the brand awareness of Bath & Body Works in the United States?
When it comes to male cosmetics users, brand awareness of Bath & Body Works is at 82% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Bath & Body Works in the United States?
In total, 36% of U.S. male cosmetics users say they like Bath & Body Works. However, in actuality, among the 82% of U.S. respondents who know Bath & Body Works, 44% of people like the brand.
What is the usage share of Bath & Body Works in the United States?
All in all, 33% of male cosmetics users in the United States use Bath & Body Works. That means, of the 82% who know the brand, 40% use them.
How loyal are the users of Bath & Body Works?
Around 28% of male cosmetics users in the United States say they are likely to use Bath & Body Works again. Set in relation to the 33% usage share of the brand, this means that 85% of their users show loyalty to the brand.
What's the buzz around Bath & Body Works in the United States?
In September 2022, about 34% of U.S. male cosmetics users had heard about Bath & Body Works in the media, on social media, or in advertising over the past three months. Of the 82% who know the brand, that's 41%, meaning at the time of the survey there's some buzz around Bath & Body Works in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to male cosmetics users, brand awareness of Bath & Body Works is at 82% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Bath & Body Works in the United States?
In total, 36% of U.S. male cosmetics users say they like Bath & Body Works. However, in actuality, among the 82% of U.S. respondents who know Bath & Body Works, 44% of people like the brand.
What is the usage share of Bath & Body Works in the United States?
All in all, 33% of male cosmetics users in the United States use Bath & Body Works. That means, of the 82% who know the brand, 40% use them.
How loyal are the users of Bath & Body Works?
Around 28% of male cosmetics users in the United States say they are likely to use Bath & Body Works again. Set in relation to the 33% usage share of the brand, this means that 85% of their users show loyalty to the brand.
What's the buzz around Bath & Body Works in the United States?
In September 2022, about 34% of U.S. male cosmetics users had heard about Bath & Body Works in the media, on social media, or in advertising over the past three months. Of the 82% who know the brand, that's 41%, meaning at the time of the survey there's some buzz around Bath & Body Works in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
