Bumble and bumble brand profile in the United States 2022
When it comes to hair care users, brand awareness of Bumble and bumble is at 33% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Bumble and bumble in the United States?
In total, 10% of U.S. hair care users say they like Bumble and bumble. However, in actuality, among the 33% of U.S. respondents who know Bumble and bumble, 30% of people like the brand.
What is the usage share of Bumble and bumble in the United States?
All in all, 9% of hair care users in the United States use Bumble and bumble. That means, of the 33% who know the brand, 27% use them.
How loyal are the users of Bumble and bumble?
Around 6% of hair care users in the United States say they are likely to use Bumble and bumble again. Set in relation to the 9% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around Bumble and bumble in the United States?
In September 2022, about 10% of U.S. hair care users had heard about Bumble and bumble in the media, on social media, or in advertising over the past three months. Of the 33% who know the brand, that's 30%, meaning at the time of the survey there's some buzz around Bumble and bumble in the United States.
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