ARTDECO brand profile in Germany 2022
When it comes to cosmetics and make-up users, brand awareness of ARTDECO is at 46% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is ARTDECO in Germany?
In total, 14% of German cosmetics and make-up users say they like ARTDECO. However, in actuality, among the 46% of German respondents who know ARTDECO, 30% of people like the brand.
What is the usage share of ARTDECO in Germany?
All in all, 10% of cosmetics and make-up users in Germany use ARTDECO. That means, of the 46% who know the brand, 22% use them.
How loyal are the users of ARTDECO?
Around 9% of cosmetics and make-up users in Germany say they are likely to use ARTDECO again. Set in relation to the 10% usage share of the brand, this means that 90% of their users show loyalty to the brand.
What's the buzz around ARTDECO in Germany?
In September 2022, about 7% of German cosmetics and make-up users had heard about ARTDECO in the media, on social media, or in advertising over the past three months. Of the 46% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around ARTDECO in Germany.
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