The Body Shop brand profile in the United States 2022
How high is the brand awareness of The Body Shop in the United States?
When it comes to male cosmetics users, brand awareness of The Body Shop is at 53% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is The Body Shop in the United States?
In total, 10% of U.S. male cosmetics users say they like The Body Shop. However, in actuality, among the 53% of U.S. respondents who know The Body Shop, 19% of people like the brand.
What is the usage share of The Body Shop in the United States?
All in all, 8% of male cosmetics users in the United States use The Body Shop. That means, of the 53% who know the brand, 15% use them.
How loyal are the users of The Body Shop?
Around 6% of male cosmetics users in the United States say they are likely to use The Body Shop again. Set in relation to the 8% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around The Body Shop in the United States?
In September 2022, about 7% of U.S. male cosmetics users had heard about The Body Shop in the media, on social media, or in advertising over the past three months. Of the 53% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around The Body Shop in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to male cosmetics users, brand awareness of The Body Shop is at 53% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is The Body Shop in the United States?
In total, 10% of U.S. male cosmetics users say they like The Body Shop. However, in actuality, among the 53% of U.S. respondents who know The Body Shop, 19% of people like the brand.
What is the usage share of The Body Shop in the United States?
All in all, 8% of male cosmetics users in the United States use The Body Shop. That means, of the 53% who know the brand, 15% use them.
How loyal are the users of The Body Shop?
Around 6% of male cosmetics users in the United States say they are likely to use The Body Shop again. Set in relation to the 8% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around The Body Shop in the United States?
In September 2022, about 7% of U.S. male cosmetics users had heard about The Body Shop in the media, on social media, or in advertising over the past three months. Of the 53% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around The Body Shop in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
