Jergens brand profile in the United States 2022
How high is the brand awareness of Jergens in the United States?
When it comes to male cosmetics users, brand awareness of Jergens is at 79% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Jergens in the United States?
In total, 25% of U.S. male cosmetics users say they like Jergens. However, in actuality, among the 79% of U.S. respondents who know Jergens, 32% of people like the brand.
What is the usage share of Jergens in the United States?
All in all, 20% of male cosmetics users in the United States use Jergens. That means, of the 79% who know the brand, 25% use them.
How loyal are the users of Jergens?
Around 15% of male cosmetics users in the United States say they are likely to use Jergens again. Set in relation to the 20% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around Jergens in the United States?
In September 2022, about 20% of U.S. male cosmetics users had heard about Jergens in the media, on social media, or in advertising over the past three months. Of the 79% who know the brand, that's 25%, meaning at the time of the survey there's some buzz around Jergens in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to male cosmetics users, brand awareness of Jergens is at 79% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Jergens in the United States?
In total, 25% of U.S. male cosmetics users say they like Jergens. However, in actuality, among the 79% of U.S. respondents who know Jergens, 32% of people like the brand.
What is the usage share of Jergens in the United States?
All in all, 20% of male cosmetics users in the United States use Jergens. That means, of the 79% who know the brand, 25% use them.
How loyal are the users of Jergens?
Around 15% of male cosmetics users in the United States say they are likely to use Jergens again. Set in relation to the 20% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around Jergens in the United States?
In September 2022, about 20% of U.S. male cosmetics users had heard about Jergens in the media, on social media, or in advertising over the past three months. Of the 79% who know the brand, that's 25%, meaning at the time of the survey there's some buzz around Jergens in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
