OUAI brand profile in the United States 2022
How high is the brand awareness of OUAI in the United States?
When it comes to hair care users, brand awareness of OUAI is at 30% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is OUAI in the United States?
In total, 5% of U.S. hair care users say they like OUAI. However, in actuality, among the 30% of U.S. respondents who know OUAI, 17% of people like the brand.
What is the usage share of OUAI in the United States?
All in all, 4% of hair care users in the United States use OUAI. That means, of the 30% who know the brand, 13% use them.
How loyal are the users of OUAI?
Around 3% of hair care users in the United States say they are likely to use OUAI again. Set in relation to the 4% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around OUAI in the United States?
In September 2022, about 4% of U.S. hair care users had heard about OUAI in the media, on social media, or in advertising over the past three months. Of the 30% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around OUAI in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to hair care users, brand awareness of OUAI is at 30% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is OUAI in the United States?
In total, 5% of U.S. hair care users say they like OUAI. However, in actuality, among the 30% of U.S. respondents who know OUAI, 17% of people like the brand.
What is the usage share of OUAI in the United States?
All in all, 4% of hair care users in the United States use OUAI. That means, of the 30% who know the brand, 13% use them.
How loyal are the users of OUAI?
Around 3% of hair care users in the United States say they are likely to use OUAI again. Set in relation to the 4% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around OUAI in the United States?
In September 2022, about 4% of U.S. hair care users had heard about OUAI in the media, on social media, or in advertising over the past three months. Of the 30% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around OUAI in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
