The Ordinary brand profile in the United States 2022
How high is the brand awareness of The Ordinary in the United States?
When it comes to face care users, brand awareness of The Ordinary is at 40% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is The Ordinary in the United States?
In total, 9% of U.S. face care users say they like The Ordinary. However, in actuality, among the 40% of U.S. respondents who know The Ordinary, 22% of people like the brand.
What is the usage share of The Ordinary in the United States?
All in all, 7% of face care users in the United States use The Ordinary. That means, of the 40% who know the brand, 18% use them.
How loyal are the users of The Ordinary?
Around 5% of face care users in the United States say they are likely to use The Ordinary again. Set in relation to the 7% usage share of the brand, this means that 71% of their users show loyalty to the brand.
What's the buzz around The Ordinary in the United States?
In September 2022, about 4% of U.S. face care users had heard about The Ordinary in the media, on social media, or in advertising over the past three months. Of the 40% who know the brand, that's 10%, meaning at the time of the survey there's little buzz around The Ordinary in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to face care users, brand awareness of The Ordinary is at 40% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is The Ordinary in the United States?
In total, 9% of U.S. face care users say they like The Ordinary. However, in actuality, among the 40% of U.S. respondents who know The Ordinary, 22% of people like the brand.
What is the usage share of The Ordinary in the United States?
All in all, 7% of face care users in the United States use The Ordinary. That means, of the 40% who know the brand, 18% use them.
How loyal are the users of The Ordinary?
Around 5% of face care users in the United States say they are likely to use The Ordinary again. Set in relation to the 7% usage share of the brand, this means that 71% of their users show loyalty to the brand.
What's the buzz around The Ordinary in the United States?
In September 2022, about 4% of U.S. face care users had heard about The Ordinary in the media, on social media, or in advertising over the past three months. Of the 40% who know the brand, that's 10%, meaning at the time of the survey there's little buzz around The Ordinary in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
