Lancôme MEN brand profile in the United States 2022
When it comes to male cosmetics users, brand awareness of Lancôme MEN is at 53% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Lancôme MEN in the United States?
In total, 8% of U.S. male cosmetics users say they like Lancôme MEN. However, in actuality, among the 53% of U.S. respondents who know Lancôme MEN, 15% of people like the brand.
What is the usage share of Lancôme MEN in the United States?
All in all, 7% of male cosmetics users in the United States use Lancôme MEN. That means, of the 53% who know the brand, 13% use them.
How loyal are the users of Lancôme MEN?
Around 5% of male cosmetics users in the United States say they are likely to use Lancôme MEN again. Set in relation to the 7% usage share of the brand, this means that 71% of their users show loyalty to the brand.
What's the buzz around Lancôme MEN in the United States?
In September 2022, about 6% of U.S. male cosmetics users had heard about Lancôme MEN in the media, on social media, or in advertising over the past three months. Of the 53% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Lancôme MEN in the United States.
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