Aveeno brand profile in the United States 2022
When it comes to face care users, brand awareness of Aveeno is at 84% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Aveeno in the United States?
In total, 38% of U.S. face care users say they like Aveeno. However, in actuality, among the 84% of U.S. respondents who know Aveeno, 45% of people like the brand.
What is the usage share of Aveeno in the United States?
All in all, 31% of face care users in the United States use Aveeno. That means, of the 84% who know the brand, 37% use them.
How loyal are the users of Aveeno?
Around 27% of face care users in the United States say they are likely to use Aveeno again. Set in relation to the 31% usage share of the brand, this means that 87% of their users show loyalty to the brand.
What's the buzz around Aveeno in the United States?
In September 2022, about 34% of U.S. face care users had heard about Aveeno in the media, on social media, or in advertising over the past three months. Of the 84% who know the brand, that's 40%, meaning at the time of the survey there's some buzz around Aveeno in the United States.
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