Speed Stick brand profile in the United States 2022
How high is the brand awareness of Speed Stick in the United States?
When it comes to deodorant users, brand awareness of Speed Stick is at 83% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Speed Stick in the United States?
In total, 21% of U.S. deodorant users say they like Speed Stick. However, in actuality, among the 83% of U.S. respondents who know Speed Stick, 25% of people like the brand.
What is the usage share of Speed Stick in the United States?
All in all, 18% of deodorant users in the United States use Speed Stick. That means, of the 83% who know the brand, 22% use them.
How loyal are the users of Speed Stick?
Around 13% of deodorant users in the United States say they are likely to use Speed Stick again. Set in relation to the 18% usage share of the brand, this means that 72% of their users show loyalty to the brand.
What's the buzz around Speed Stick in the United States?
In September 2022, about 11% of U.S. deodorant users had heard about Speed Stick in the media, on social media, or in advertising over the past three months. Of the 83% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Speed Stick in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to deodorant users, brand awareness of Speed Stick is at 83% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Speed Stick in the United States?
In total, 21% of U.S. deodorant users say they like Speed Stick. However, in actuality, among the 83% of U.S. respondents who know Speed Stick, 25% of people like the brand.
What is the usage share of Speed Stick in the United States?
All in all, 18% of deodorant users in the United States use Speed Stick. That means, of the 83% who know the brand, 22% use them.
How loyal are the users of Speed Stick?
Around 13% of deodorant users in the United States say they are likely to use Speed Stick again. Set in relation to the 18% usage share of the brand, this means that 72% of their users show loyalty to the brand.
What's the buzz around Speed Stick in the United States?
In September 2022, about 11% of U.S. deodorant users had heard about Speed Stick in the media, on social media, or in advertising over the past three months. Of the 83% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Speed Stick in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
