Suave brand profile U.S. 2024

How high is the brand awareness of Suave in the United States?
When it comes to deodorant users, brand awareness of Suave is at 89% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Suave in the United States?
In total, 25% of U.S. deodorant users say they like Suave.

What is the usage share of Suave in the United States?
All in all, 21% of deodorant users in the United States use Suave.

How loyal are the users of Suave?
Around 16% of deodorant users in the United States say they are likely to use Suave again.

What's the buzz around Suave in the United States?
In 2024, about 14% of U.S. deodorant users had heard about Suave in the media, on social media, or in advertising over the past three months.

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Suave brand awareness, usage, popularity, loyalty, and buzz among deodorant users in the United States in 2024

Characteristic	Share of respondents
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Number of respondents

1,173 respondents

Age group

18-64 years

Special properties

respondents who use deodorants

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to deodorants, which of the following brands do you like?
Brand usage: When it comes to deodorants, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to deodorants, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

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