Briogeo brand profile in the United States 2022
When it comes to hair care users, brand awareness of Briogeo is at 26% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Briogeo in the United States?
In total, 6% of U.S. hair care users say they like Briogeo. However, in actuality, among the 26% of U.S. respondents who know Briogeo, 23% of people like the brand.
What is the usage share of Briogeo in the United States?
All in all, 6% of hair care users in the United States use Briogeo. That means, of the 26% who know the brand, 23% use them.
How loyal are the users of Briogeo?
Around 5% of hair care users in the United States say they are likely to use Briogeo again. Set in relation to the 6% usage share of the brand, this means that 83% of their users show loyalty to the brand.
What's the buzz around Briogeo in the United States?
In September 2022, about 8% of U.S. hair care users had heard about Briogeo in the media, on social media, or in advertising over the past three months. Of the 26% who know the brand, that's 31%, meaning at the time of the survey there's some buzz around Briogeo in the United States.
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