How high is the brand awareness of Secret in the United States? When it comes to deodorant users, brand awareness of Secret is at 89% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Secret in the United States? In total, 36% of U.S. deodorant users say they like Secret.
What is the usage share of Secret in the United States? All in all, 31% of deodorant users in the United States use Secret.
How loyal are the users of Secret? Around 26% of deodorant users in the United States say they are likely to use Secret again.
What's the buzz around Secret in the United States? In 2024, about 23% of U.S. deodorant users had heard about Secret in the media, on social media, or in advertising over the past three months.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
Secret brand awareness, usage, popularity, loyalty, and buzz among deodorant users in the United States in 2024
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to deodorants, which of the following brands do you like?
Brand usage: When it comes to deodorants, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to deodorants, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (November 6, 2024). Secret brand awareness, usage, popularity, loyalty, and buzz among deodorant users in the United States in 2024 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/forecasts/1340159/secret-deodorants-brand-profile-in-the-united-states
Statista. "Secret brand awareness, usage, popularity, loyalty, and buzz among deodorant users in the United States in 2024." Chart. November 6, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/forecasts/1340159/secret-deodorants-brand-profile-in-the-united-states
Statista. (2024). Secret brand awareness, usage, popularity, loyalty, and buzz among deodorant users in the United States in 2024. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/forecasts/1340159/secret-deodorants-brand-profile-in-the-united-states
Statista. "Secret Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Deodorant Users in The United States in 2024." Statista, Statista Inc., 6 Nov 2024, https://www.statista.com/forecasts/1340159/secret-deodorants-brand-profile-in-the-united-states
Statista, Secret brand awareness, usage, popularity, loyalty, and buzz among deodorant users in the United States in 2024 Statista, https://www.statista.com/forecasts/1340159/secret-deodorants-brand-profile-in-the-united-states (last visited November 21, 2024)
Secret brand awareness, usage, popularity, loyalty, and buzz among deodorant users in the United States in 2024 [Graph], Statista, November 6, 2024. [Online]. Available: https://www.statista.com/forecasts/1340159/secret-deodorants-brand-profile-in-the-united-states
