How high is the brand awareness of Secret in the United States? When it comes to deodorant users, brand awareness of Secret is at 89% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Secret in the United States? In total, 36% of U.S. deodorant users say they like Secret.
What is the usage share of Secret in the United States? All in all, 31% of deodorant users in the United States use Secret.
How loyal are the users of Secret? Around 26% of deodorant users in the United States say they are likely to use Secret again.
What's the buzz around Secret in the United States? In 2024, about 23% of U.S. deodorant users had heard about Secret in the media, on social media, or in advertising over the past three months.
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Secret brand awareness, usage, popularity, loyalty, and buzz among deodorant users in the United States in 2024
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to deodorants, which of the following brands do you like?
Brand usage: When it comes to deodorants, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to deodorants, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (November 6, 2024). Secret brand awareness, usage, popularity, loyalty, and buzz among deodorant users in the United States in 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/forecasts/1340159/secret-deodorants-brand-profile-in-the-united-states
Statista. "Secret brand awareness, usage, popularity, loyalty, and buzz among deodorant users in the United States in 2024." Chart. November 6, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/forecasts/1340159/secret-deodorants-brand-profile-in-the-united-states
Statista. (2024). Secret brand awareness, usage, popularity, loyalty, and buzz among deodorant users in the United States in 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/forecasts/1340159/secret-deodorants-brand-profile-in-the-united-states
Statista. "Secret Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Deodorant Users in The United States in 2024." Statista, Statista Inc., 6 Nov 2024, https://www.statista.com/forecasts/1340159/secret-deodorants-brand-profile-in-the-united-states
Statista, Secret brand awareness, usage, popularity, loyalty, and buzz among deodorant users in the United States in 2024 Statista, https://www.statista.com/forecasts/1340159/secret-deodorants-brand-profile-in-the-united-states (last visited December 22, 2024)
Secret brand awareness, usage, popularity, loyalty, and buzz among deodorant users in the United States in 2024 [Graph], Statista, November 6, 2024. [Online]. Available: https://www.statista.com/forecasts/1340159/secret-deodorants-brand-profile-in-the-united-states
