Certain Dri brand profile in the United States 2022
When it comes to deodorant users, brand awareness of Certain Dri is at 31% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Certain Dri in the United States?
In total, 7% of U.S. deodorant users say they like Certain Dri. However, in actuality, among the 31% of U.S. respondents who know Certain Dri, 23% of people like the brand.
What is the usage share of Certain Dri in the United States?
All in all, 7% of deodorant users in the United States use Certain Dri. That means, of the 31% who know the brand, 23% use them.
How loyal are the users of Certain Dri?
Around 4% of deodorant users in the United States say they are likely to use Certain Dri again. Set in relation to the 7% usage share of the brand, this means that 57% of their users show loyalty to the brand.
What's the buzz around Certain Dri in the United States?
In September 2022, about 9% of U.S. deodorant users had heard about Certain Dri in the media, on social media, or in advertising over the past three months. Of the 31% who know the brand, that's 29%, meaning at the time of the survey there's some buzz around Certain Dri in the United States.
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