Arm & Hammer brand profile in the United States 2022
How high is the brand awareness of Arm & Hammer in the United States?
When it comes to deodorant users, brand awareness of Arm & Hammer is at 85% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Arm & Hammer in the United States?
In total, 21% of U.S. deodorant users say they like Arm & Hammer. However, in actuality, among the 85% of U.S. respondents who know Arm & Hammer, 25% of people like the brand.
What is the usage share of Arm & Hammer in the United States?
All in all, 17% of deodorant users in the United States use Arm & Hammer. That means, of the 85% who know the brand, 20% use them.
How loyal are the users of Arm & Hammer?
Around 14% of deodorant users in the United States say they are likely to use Arm & Hammer again. Set in relation to the 17% usage share of the brand, this means that 82% of their users show loyalty to the brand.
What's the buzz around Arm & Hammer in the United States?
In September 2022, about 18% of U.S. deodorant users had heard about Arm & Hammer in the media, on social media, or in advertising over the past three months. Of the 85% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around Arm & Hammer in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to deodorant users, brand awareness of Arm & Hammer is at 85% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Arm & Hammer in the United States?
In total, 21% of U.S. deodorant users say they like Arm & Hammer. However, in actuality, among the 85% of U.S. respondents who know Arm & Hammer, 25% of people like the brand.
What is the usage share of Arm & Hammer in the United States?
All in all, 17% of deodorant users in the United States use Arm & Hammer. That means, of the 85% who know the brand, 20% use them.
How loyal are the users of Arm & Hammer?
Around 14% of deodorant users in the United States say they are likely to use Arm & Hammer again. Set in relation to the 17% usage share of the brand, this means that 82% of their users show loyalty to the brand.
What's the buzz around Arm & Hammer in the United States?
In September 2022, about 18% of U.S. deodorant users had heard about Arm & Hammer in the media, on social media, or in advertising over the past three months. Of the 85% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around Arm & Hammer in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
