Clinique brand profile in the United States 2022
When it comes to face care users, brand awareness of Clinique is at 74% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Clinique in the United States?
In total, 24% of U.S. face care users say they like Clinique. However, in actuality, among the 74% of U.S. respondents who know Clinique, 32% of people like the brand.
What is the usage share of Clinique in the United States?
All in all, 21% of face care users in the United States use Clinique. That means, of the 74% who know the brand, 28% use them.
How loyal are the users of Clinique?
Around 14% of face care users in the United States say they are likely to use Clinique again. Set in relation to the 21% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around Clinique in the United States?
In September 2022, about 20% of U.S. face care users had heard about Clinique in the media, on social media, or in advertising over the past three months. Of the 74% who know the brand, that's 27%, meaning at the time of the survey there's some buzz around Clinique in the United States.
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