Glossier brand profile in the United States 2022
When it comes to face care users, brand awareness of Glossier is at 45% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Glossier in the United States?
In total, 11% of U.S. face care users say they like Glossier. However, in actuality, among the 45% of U.S. respondents who know Glossier, 24% of people like the brand.
What is the usage share of Glossier in the United States?
All in all, 9% of face care users in the United States use Glossier. That means, of the 45% who know the brand, 20% use them.
How loyal are the users of Glossier?
Around 6% of face care users in the United States say they are likely to use Glossier again. Set in relation to the 9% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around Glossier in the United States?
In September 2022, about 11% of U.S. face care users had heard about Glossier in the media, on social media, or in advertising over the past three months. Of the 45% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around Glossier in the United States.
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